If a person searches out a fitness professional and says they want to achieve XYZ fitness goal, they obviously value that fitness professional’s opinion, otherwise they wouldn't pay them.  However, when they provide this person with their best guidance based on past experience (which likely led them in their direction to begin with) as to how to achieve XYZ goal, they fail to complete the necessary tasks needed to get there, and then they get frustrated about not making any progress.

Why is that? It's likely that many people… 1) don't actually know what they want, and/or 2) have no idea the effort it takes to get there. 

1) People don’t actually know what they want, they just know they aren’t happy with what they have. The general complaint is they’re carrying around too much weight, and so people think fat-loss is the answer, but it’s not necessarily the goal. Confidence is the goal.

2) People have no idea how much effort it takes to achieve their goal, it’s not that the goal is necessarily difficult to achieve. For example, weight loss is relatively simple — eat less, move more — yet far from easy because it requires change. People don’t change because they need to, they change because they’re inspired.

If anyone is lacking the clarity about what they want to achieve (in any health endeavor, or even life), I don't think they can be truly inspired. So, I guess the first step is to figure out what any of us are truly after in order to find the inspiration to get there. And, I think that comes down to simply asking why enough times to find out.