There are a core set of human drives we care about, but we don’t respond if what is being offered is a direct change to one of those drives. That is why I can tell you exactly what you need to do to get the result you desire, but if it doesn’t resonate its disregarded. Simply stating facts on what needs to be done often fails because they lack an emotional connection. If we distrust a fact, we discount it.

If facts were enough to change minds, everyone who needs to lose weight or get healthy would only ever have to read one diet book. On the other hand, stories provide an invitation for change. We respond to them because they inherently offer a new way of being, providing us with the ability to change the mundane into the marvelous.

Most people think that to change your story, you have to completely adopt a new line of thinking, rather than create a life that makes what you seek self-evident. You only relive a past story because past experiences have made it evident to you. Therefore, if you want to change your life, you have to create a new story through new experiences that will solidify the narrative and make you the person you wish to become.