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327. exhale

We’re all waiting for inspiration to strike so that we can finally do that thing we’ve been waiting for. But is that the best way?

Inspiration generally means “something that stimulates you into action,” and at the same time it also means to “breathe in.” Both meanings poetically intertwine if we think of ourselves as breathing in thoughts, concepts, and theories that serve to fill our mind with new ideas. Endlessly scrolling through our newsfeed, we inhale countless images, memes, quotes, podcasts, and articles, all with the intention to inspire us into action. Yet, no matter how much we inhale, the majority of us never get enough. We’re always looking for more, thinking that there is something else out there that we haven’t found, and will be the ONE THING we’re after.

Our capacity to continuously breathe in, and in, and in can only get us so far before we must breathe out. But it’s in that exhalation where we find what we’re after.

Nothing is going to be as truly inspiring as the action you take after exhaling all the new ideas we’ve gathered and applying them to produce the work or results we want — whether the endeavor is creative, financial, or personal in nature. In other words, the action we take is the real inspiration we’re after. It’s the action of exhaling, breathing out all the ideas we’ve collected and putting them to use. True inspiration doesn’t come from consuming new information, but rather from incorporating those ideas into the actions we take toward building the life we want.

We make the mistake of thinking that if we keep inhaling books, presentations, talks, tweets, interviews, and documentaries we’re going to suddenly be inspired into the life we want. But the funny thing is, constantly breathing in is actually anti-inspiring because it doesn’t allow us to exhale. We have to breathe out, creating intention with our exhalation, focusing on our output to achieve the inspiration we’re truly after.

Never stop consuming the things that interests you, but know that the inspiration you seek isn’t in the search, it’s in the act of doing.

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83. rigidity

We’re tribal. We gravitate toward people, ideas, or things that resonate with us and captivate our sensibilities. It’s a safety mechanism to want to be part of a group, as there is safety in numbers, just as our inclusion makes us feel a sense of acceptance were we are more comfortable to take on tasks that further promote the group identity as a whole. Tribalism is a self-fulfilling prophecy, that provided us the security to culturally evolve over millennia. Yet, where there is one tribe, there is another with competing ideas or beliefs. And, while the world is probably the safest its ever been, we are more at war — not physically, but ideologically — with one another than ever before.


The tribal mentality that paved the way for modernity to take hold seems to be the same thing that is keeping us from taking the next great leap forward to creating a better world. We are all beholden to the tribes we belong to and the beliefs they’re based upon. It’s become our identity. Any thing that challenges those believes is a strike against our identity, so we lash out and double-down. No longer can I share my opinion on one thing, while you hold an opposing opinion, and accept it without a judgement or prejudice on me as a person or my level of intellect. What happened to free thought, openness, aggregation? Isn’t that how we creatively solve novel problems?


Your ideas equal you, but they shouldn’t define you. You should be a thing that thinks, collects new ideas, through new experiences, by seeking to understand new viewpoints, so that you can develop new strategies. Bruce Lee said it best; “absorb what is useful, discard what is useless and add what is specifically your own.” We’re all too fucking busy defending our beliefs to actually listen to a different viewpoint that may give way to a better course of action. When differing opinions are presented, you should be able to entertain the idea without accepting it, not take offense because it’s contradictory. Yes, there are a lot of stupid people, but denouncing them straight away not only does a disservice to you, but also the other person. You’re both going to want to prove each other wrong, search for studies that confirm your ideological bias and go down the rabbit hole of separateness.


When you look at anything through the lens of ideology, you have strict boundaries that limit your capacity to be open and accepting of alternative thoughts and a chance to connect the dots in a different way. Maybe it’s a defense mechanism brought upon by the challenge a conflicting idea has on our identity. We’re fearful that all that we have identified with may be wrong. We’d rather be safer in our thoughts, thinking we’re right by defending all opposing ideas, than to entertain something new. But this rigid mentality is only going to keep us from being able to come up with the best path forward.

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